Marketing Performance Analyst Marketing and Communications
Job Description
Marketing Performance Analyst
Marketing and Communications, Lincoln Center
Fordham University
Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.
- Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.
- We offer tuition remission for employees and their dependents
- A generous employer match towards a 403(b) retirement plan.
- As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.
- As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.
- University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.
Hybrid Policy:
Please review the Hybrid Policy here.
https://www.fordham.edu/human-resources/policies-guides-and-agreements/hybridremote-work-policy-for-administrators/
Position Summary
Reporting to the Senior Director, Strategy, Research, and Performance, the
Marketing Performance Analyst serves as a key architect in transforming our
marketing and communications strategies into quantifiable success stories. This
position is responsible for spearheading the analysis and interpretation of
intricate data sets to extract meaningful insights, guiding our marketing
endeavors with a keen emphasis on measurable impact.
Essential Functions
∙Designs and implements a comprehensive strategy to track marketing
performance metrics and key performance indicators (KPIs), evaluating
the effectiveness of Fordham’s marketing and communication initiatives.
∙Conducts in-depth data analysis of marketing campaigns, website traffic,
email marketing, social media engagement, and other relevant channels to
identify trends, patterns, and areas for optimization.
∙Collaborates with cross-functional teams to provide actionable insights and
recommendations for enhancing marketing strategies based on data
analysis.
∙Leads efforts in implementing testing methodologies, including A/B testing,
to optimize marketing strategies and improve campaign performance.
∙Utilizes data visualization tools to effectively communicate complex data
insights to both technical and non-technical audiences.
∙Develops and delivers regular reports and intuitive dashboards that
communicate key performance metrics and impact to senior leadership
and stakeholders.
∙Champions a data-driven culture within the University Marketing and
Communications division and across the University, ensuring the
integration of analytics into decision-making processes.
∙Works closely with marketing teams to define and refine campaign
objectives, ensuring they align with institutional goals and priorities.
∙Collaborates with Fordham IT on critical data and infrastructure projects
that support marketing and communications, while establishing strong
partnerships with external vendors or agencies as needed to enhance
data collection, analysis, and reporting capabilities.
Essential Functions Note
This list is not intended to be an exhaustive list.
The University may assign additional related duties as necessary.
Required Qualifications: Education and Experience
∙Bachelor’s degree in marketing, business analytics, statistics, or a related
field.
∙Minimum of 3 years of experience in marketing analytics or a similar
analytical role.
Required Qualifications: Knowledge and Skills
∙Proficiency in data analysis tools and platforms, such as Google Analytics,
Tableau, Power BI, or similar.
∙Strong analytical and problem-solving skills with the ability to derive
actionable insights from complex data sets.
∙Excellent communication and interpersonal skills, with the ability to
present data-driven insights to diverse stakeholders.
∙Must be comfortable working in a fast-paced, rapidly changing
environment.
∙Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Preferred Qualifications
∙Master’s degree in marketing, business analytics, statistics, or a related
field.
∙Familiarity with marketing automation and CRM platforms.
∙Demonstrated success in crisis communication management on social
media platforms.
Minimum Starting Salary: $75,000
Maximum Starting Salary: $85,000
Note: Salary is commensurate with qualifications, experience, and skills.
START DATE: ASAP
APPLY HERE: https://careers.fordham.edu/postings/7311
ABOUT FORDHAM
Founded in 1841, Fordham is the Jesuit University of New York, offering an
exceptional education distinguished by the Jesuit tradition to more than 16,000
students in its 9 colleges and schools. It has residential campuses in the Bronx
and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center
Biological Field Station in Armonk, N.Y., and the London Centre in the United
Kingdom.
Fordham University is committed to excellence through diversity and
welcomes candidates of all backgrounds.
Fordham is an Equal Opportunity Employer – Veterans/Disabled and other
protected categories
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